Short take: Call me the Mcdonald's man. For the past two days, the famous fast food restaurant at Beauty World has been my fortress, with my feeble will and exhausted mind on duty, fumbling with theories of Michael E Porter and such. Mcdonald's is a great place to watch people I must say. And I don't mean the babes.
PS: No, this is never meant to be a promotional piece for the restaurant. Any effect of such is purely incidental.
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